5 Important Digital Marketing KPIs To Track

With the abundance of information available today, an analytical approach to digital marketing is essential. Performance tracking is essential to know which ads are performing well and which ones need to be optimised.

To be precise, in any digital marketing campaign, sales and leads are typical measures of success. With key performance indicators, you can track the success of your marketing campaigns. Here are the top five digital marketing KPIs you should be tracking.

Cost per lead

Without a doubt, lead generation is one of the most critical KPIs of any digital marketing campaign. If you can't find new leads and turn them into customers, how can you expect to increase your sales?

With many agencies cutting back on their digital marketing budgets, it's important to calculate the right cost per lead. Tracking this metric allows you to refine your digital marketing strategy. You can calculate the cost per lead by dividing your overall campaign spend by the number of leads generated.

Conversions

The conversion rate shows the number of visitors that initiate a buying decision. This can mean that they:

• Downloaded your product’s brochure
• Signed up for a newsletter
• Renewed a subscription

Conversions also illustrate the relevance of your content to visitors. If the conversion rate is low, it indicates a disconnect between the ad and your audience.

Total page views

Page views are a key measure of website success. They analyse the number of times a page on your website is viewed. A high rate of page views implies that your website is popular. Here are some of the factors that can have an impact on the number of page views:

• Website design
• Layout and UI of the website
• Use of animation
• Availability of good content

Click-through rate (CTR)

CTR refers to the marketing efforts that get customers to click on your pages. Search results and display ads are some examples that involve CTR. A good CTR shows that your digital ads are popular. If more people click on your ad, you will get more results.

Bounce rate

Bounce rate is another key performance indicator that you should always consider in digital marketing. A bounce refers to a situation where someone lands on your website and then suddenly leaves. High bounce rate, poor website design and low quality content.

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