With the abundance of information available today, an analytical approach to digital marketing is essential. Performance tracking is essential to know which ads are performing well and which ones need to be optimised. To be precise, in any digital marketing campaign, sales and leads are typical measures of success. With key performance indicators, you can track the success of your marketing campaigns. Here are the top five digital marketing KPIs you should be tracking. Cost per lead Without a doubt, lead generation is one of the most critical KPIs of any digital marketing campaign. If you can't find new leads and turn them into customers, how can you expect to increase your sales? With many agencies cutting back on their digital marketing budgets, it's important to calculate the right cost per lead. Tracking this metric allows you to refine your digital marketing strategy. You can calculate the cost per lead by dividing your overall campaign spend by the number of leads...