5 Reasons Every Small Business Needs a Website in the UK

According to market research, the majority of respondents indicated they used the internet to find goods and services from small businesses, while only 8.4% claimed they discovered new stores via visiting physical locations.

Having a good website is the best approach to showcasing your company to a potential client. Not yet persuaded? Here are six key justifications for why you need a website for your small business.

Reach a Worldwide Audience:

For standard purchases, around 94% of buyers are only willing to drive up to 20 miles. And 89% declared that they wouldn't drive for more than 15 minutes. As a result, if you just operate a physical location, your clientele is restricted to those who live nearby and commute no more than 15-20 minutes.

Influence Clientele While You Are Sleeping:

If your company doesn't have a website, your influence is restricted to the area where your storefront is located. As a result, this also limits the times during which you may interact with and influence your clients.

But if you have a fantastic website up and running, your devoted clients may access your company 24/7 whether you're marketing a product, operating a blog, or building your own brand.

Utilize the Influence of Positive Reviews:

Word of mouth is the second most effective factor in influencing consumers' purchasing decisions, even though most customers look for businesses online. That can refer to recommendations from loved ones and friends, but it also includes useful testimonials from random people who have used the good or service in question. In fact, a whopping 92% of consumers claim that online reviews influence their purchasing decisions.

Facilitate Selling & Marketing:

Investing in a website makes marketing and sales much simpler. For instance, you can build up an internet marketing campaign that collects leads from people who are actively looking for products and services like yours instead of expecting your sales personnel to make cold calls. As a result, your sales force can approach and deal with potential customers directly.

Become a Reliable Source:

Your internet presence will help you position yourself as an industry authority in addition to gaining visibility. You can establish a brand that people can trust and desire to interact with online by publishing reliable blog content, knowledgeable insights and advice, practical videos, and, of course, all those five-star ratings.

An essential tool for any small business is a website. You can create your own customised small company website with the help of the experts of Koobr. Visit the website of Koobr and learn more today.

Comments

Top 7 Mistakes Businesses Make in Google Ads (And How to Avoid Them)

Google Ads can be a goldmine for businesses looking to drive quick, targeted traffic but only if used correctly. Too often, small and medium-sized businesses across the UK invest valuable budget into campaigns that simply don’t deliver. Not because Google Ads doesn't work, but because common mistakes are being made behind the scenes. Let’s uncover the top 7 mistakes businesses make in Google Ads and what you can do to avoid them. 1. Skipping Keyword Research One of the biggest blunders is assuming you know which keywords your audience is using. Without proper keyword research, you risk targeting phrases that are too broad, too competitive, or not aligned with purchase intent. How to Fix It: Use tools like Google Keyword Planner or SEMrush to uncover high-intent, low-competition keywords. Prioritise long-tail keywords that show buying signals (e.g. “emergency plumber in Sheffield” vs “plumber”). Continuously update your keyw...

Why branding is essential for small businesses and start-ups

In a market saturated with options, building a memorable and impactful brand is vital for businesses of all sizes. However, for small businesses and start-ups, branding holds even more significance. Branding is not just about having a logo or colour scheme; it's about creating a cohesive identity that communicates what your business stands for, connects with your audience, and differentiates you from competitors. Effective branding can have a transformative impact, from building trust to driving growth. This article explores why branding is essential for small businesses and start-ups, outlining the benefits and offering guidance on how to get started. 1. Branding builds trust and credibility In today’s marketplace, consumers have countless options, and trust is a significant factor in their decision-making process. A strong brand can help your small business appear more established and credible, reassuring potential customers that you’re a legitimate and reliable choice. Fo...

Strategies to Improve Your Digital Marketing ROI

In the realm of digital marketing, ensuring an optimal return on investment (ROI) is paramount. Given the rapidly evolving digital landscape, it becomes essential to strategically navigate this environment to derive the best possible outcomes. This article will delve into various effective strategies to enhance your digital marketing ROI, tailored to the UK market's nuances. Customer-Centric Approach: Your marketing strategies must revolve around your customers' needs, preferences, and behaviours. A customer-centric approach entails understanding customer demographics, crafting personalised content, and targeting it accurately. Fostering strong customer relationships can lead to higher customer retention rates, increasing the lifetime value of customers and thus, your ROI. Data-Driven Decisions: The key to an impressive ROI lies in your ability to utilise data effectively. Understand your audience's online behaviour, track conversions, and consistently monitor your...

koobr

Search This Blog