According to market research, the
majority of respondents indicated they used the internet to find goods and
services from small businesses, while only 8.4% claimed they discovered new
stores via visiting physical locations.
Having a good website is the best
approach to showcasing your company to a potential client. Not yet persuaded?
Here are six key justifications for why you need a website for your small
business.
Reach a
Worldwide Audience:
For standard purchases, around 94% of
buyers are only willing to drive up to 20 miles. And 89% declared that they
wouldn't drive for more than 15 minutes. As a result, if you just operate a
physical location, your clientele is restricted to those who live nearby and
commute no more than 15-20 minutes.
Influence
Clientele While You Are Sleeping:
If your company doesn't have a
website, your influence is restricted to the area where your storefront is
located. As a result, this also limits the times during which you may interact
with and influence your clients.
But if you have a fantastic website
up and running, your devoted clients may access your company 24/7 whether
you're marketing a product, operating a blog, or building your own brand.
Utilize the
Influence of Positive Reviews:
Word of mouth is the second most
effective factor in influencing consumers' purchasing decisions, even though
most customers look for businesses online. That can refer to recommendations
from loved ones and friends, but it also includes useful testimonials from
random people who have used the good or service in question. In fact, a
whopping 92% of consumers claim that online reviews influence their purchasing
decisions.
Facilitate
Selling & Marketing:
Investing in a website makes marketing
and sales much simpler. For instance, you can build up an internet marketing
campaign that collects leads from people who are actively looking for products
and services like yours instead of expecting your sales personnel to make cold
calls. As a result, your sales force can approach and deal with potential
customers directly.
Become a
Reliable Source:
Your internet presence will help you
position yourself as an industry authority in addition to gaining visibility.
You can establish a brand that people can trust and desire to interact with
online by publishing reliable blog content, knowledgeable insights and advice,
practical videos, and, of course, all those five-star ratings.
An essential tool for any small business is a website. You can create your own customised small company website with the help of the experts of Koobr. Visit the website of Koobr and learn more today.
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