Integrated Marketing – Everything You Need To Know And Why It’s A Win For Your Business

Have you ever seen an ad on Facebook while on a train that you just saw in the real world two stops ago? It's called integrated marketing. It's about leveraging various advertising channels to communicate a consistent message about your services, products and brand. With new platforms popping up all the time, managing multiple separate campaigns can be a huge drain on your advertising budget. By unifying marketing strategies, you can easily save time and money and your business will have a consistent message across platforms.

For example, a marketing campaign introduces a new service or product to the public. This is followed by targeted social media announcements that offer interested customers additional information. This is followed by emails and telemarketing to help close the deal. By projecting a message through multiple touch points, you can connect with potential customers much more successfully than if you only offered one option.

Where to begin

There are certain things that you need to take into account when you kick-start an integrated marketing campaign.

Align your promotional goals with your brand

To launch a successful integrated marketing campaign, you need to ensure that all channels are communicating the same message and that this particular message aligns with your brand values.

Select the channels

Determining which channels are most likely to be useful for your campaign depends on the target market and the campaign objectives. First you need to identify the buyer persona for each channel.

Who’s the person in charge

From the start, it should be clear who is responsible for aligning each channel with the overall campaign message. If no one is doing this, your integrated marketing campaign will not work at all.

Suitable assets for the purpose

All campaign assets, such as videos and texts, should be tailored to each channel. You should start the campaign with branded assets and guidelines to help streamline the whole process.

Finally, it's time to take your marketing strategy to the next level. Team up with skilled digital marketers to help you launch your integrated marketing strategy today.

Koobr's digital marketing services are customised to meet your needs, focusing on calculated results that support your goals. By customizing your digital marketing services, their experts can help you interact with your audience, keep them engaged and build long-term traffic.

Comments

Building a Strong Brand Identity: Why It Matters for Your Business

In today’s highly competitive marketplace, building a strong brand identity is one of the most crucial aspects of establishing and growing a successful business. A powerful brand identity does more than just create recognition; it defines your business, conveys your values, and shapes how customers perceive you. For businesses in the UK and across the globe, building and maintaining a brand identity that resonates with your target audience can make all the difference in standing out and achieving long-term success. This article explores why building a strong brand identity matters for your business and provides insights into how you can create one that resonates with your audience. What is Brand Identity? Brand identity refers to the visible elements of a brand, such as the name, logo, colours, and design, that distinguish your business in the minds of consumers. It goes beyond just visual elements; it also encompasses the tone of voice, values, and personality your brand projects....

Why branding is essential for small businesses and start-ups

In a market saturated with options, building a memorable and impactful brand is vital for businesses of all sizes. However, for small businesses and start-ups, branding holds even more significance. Branding is not just about having a logo or colour scheme; it's about creating a cohesive identity that communicates what your business stands for, connects with your audience, and differentiates you from competitors. Effective branding can have a transformative impact, from building trust to driving growth. This article explores why branding is essential for small businesses and start-ups, outlining the benefits and offering guidance on how to get started. 1. Branding builds trust and credibility In today’s marketplace, consumers have countless options, and trust is a significant factor in their decision-making process. A strong brand can help your small business appear more established and credible, reassuring potential customers that you’re a legitimate and reliable choice. Fo...

When to redesign your website: Signs it’s time for an update

In today's digital age, a website is often the first impression customers have of a business. It acts as a virtual storefront, providing potential clients with an immediate glimpse into what your brand represents and what it has to offer. However, as technology and user expectations evolve, so must websites. Failing to keep your site updated can lead to a loss of credibility, customer dissatisfaction, and even missed opportunities. But how do you know when it’s time for a redesign? This article explores key signs that indicate when your website needs a redesign, helping you stay relevant, user-friendly, and competitive. 1. Your website looks outdated One of the most common reasons for a website redesign is that it simply looks old-fashioned. Design trends are always evolving, and what was once a modern, sleek website can quickly appear out of date. An outdated design can make your business seem less credible or out of touch with current industry standards. Signs of an outdat...

koobr

Search This Blog