Integrated Marketing – Everything You Need To Know And Why It’s A Win For Your Business

Have you ever seen an ad on Facebook while on a train that you just saw in the real world two stops ago? It's called integrated marketing. It's about leveraging various advertising channels to communicate a consistent message about your services, products and brand. With new platforms popping up all the time, managing multiple separate campaigns can be a huge drain on your advertising budget. By unifying marketing strategies, you can easily save time and money and your business will have a consistent message across platforms.

For example, a marketing campaign introduces a new service or product to the public. This is followed by targeted social media announcements that offer interested customers additional information. This is followed by emails and telemarketing to help close the deal. By projecting a message through multiple touch points, you can connect with potential customers much more successfully than if you only offered one option.

Where to begin

There are certain things that you need to take into account when you kick-start an integrated marketing campaign.

Align your promotional goals with your brand

To launch a successful integrated marketing campaign, you need to ensure that all channels are communicating the same message and that this particular message aligns with your brand values.

Select the channels

Determining which channels are most likely to be useful for your campaign depends on the target market and the campaign objectives. First you need to identify the buyer persona for each channel.

Who’s the person in charge

From the start, it should be clear who is responsible for aligning each channel with the overall campaign message. If no one is doing this, your integrated marketing campaign will not work at all.

Suitable assets for the purpose

All campaign assets, such as videos and texts, should be tailored to each channel. You should start the campaign with branded assets and guidelines to help streamline the whole process.

Finally, it's time to take your marketing strategy to the next level. Team up with skilled digital marketers to help you launch your integrated marketing strategy today.

Koobr's digital marketing services are customised to meet your needs, focusing on calculated results that support your goals. By customizing your digital marketing services, their experts can help you interact with your audience, keep them engaged and build long-term traffic.