Have you ever seen an ad on Facebook while on a train that you just saw in the real world two stops ago? It's called integrated marketing. It's about leveraging various advertising channels to communicate a consistent message about your services, products and brand. With new platforms popping up all the time, managing multiple separate campaigns can be a huge drain on your advertising budget. By unifying marketing strategies, you can easily save time and money and your business will have a consistent message across platforms. For example, a marketing campaign introduces a new service or product to the public. This is followed by targeted social media announcements that offer interested customers additional information. This is followed by emails and telemarketing to help close the deal. By projecting a message through multiple touch points, you can connect with potential customers much more successfully than if you only offered one option. Where to begin There are certain...