As a marketer in the modern age, we know that it's easy to get lost in the hustle and bustle of what everyone else is up to; whether that is making videos, blogging, e-mail marketing, SEO, guerrilla advertising, or even cold-calling your prospects, the possibilities are limitless.
One
social media platform that ALL marketers should not ignore is Facebook. But
with all the different ideas floating around, are you sceptical? Check out
these five reasons to do it:
#1: Facebook Ads Are Cheap
Facebook
ads are considered a cheap way of advertising. More so because the spending
budget can be adapted on an hourly or daily basis if needed to ensure you don’t
over go budget. In a sense, you are not going to blow your whole budget and be
stuck with it on Facebook advertising. If your targeting is up to scratch, then
Facebook advertising can be quite a cheap way of reaching your target audience.
However,
on the plus side, Facebook advertisements are usually only a tiny fraction of
what other marketing channels on the internet cost. There are plenty of case
studies which highlight the effectiveness of a targeted Facebook campaign.
#2: Your Audience Is On Facebook
Facebook has an audience that is larger than
that of China!
With 2.85 billion monthly active users worldwide and around 7 million
advertisers active on the platform, Facebook provides businesses with the
biggest advertising opportunities in the history of online and paid search.
Therefore, your audience is there and it's hard to find them.
#3: The Targeting Capabilities of Facebook Are
Exceptional
In
addition to a myriad of kinds of ads, such as videos, the degree of granularity
available using Facebook the ability of targeting is simply amazing to me. It
doesn't matter if it's through behaviours or interests, demographics,
connections to age ranges, languages, or even locations, it is possible to dig
into these targeting capabilities.
You
can then layer them over one another to ensure that you're eliminating any
doubtful, un-marketable clickers. The targeting for locations is particularly
beneficial for local businesses that want to promote their business on
Facebook.
#4: Facebook Is Effective to Push On-the-Fence Leads
Down the Funnel
Still
nervous? Consider remarketing your ads on Facebook with customised audiences.
This
technique is a great option for marketers as remarketing operates by targeting
an audience who have previously visited your website and are therefore most
likely to want your product or services at some point. If you're already
running paid search, consider using "The Savvy Social Stalker"
technique. This method will offer your PPC leads a boost by remarketing them to
non-converters through Facebook ads.
#5: Facebook Allows You to Find New Qualified Leads
Easily
If
you find an audience that's converting to a massive degree. It's possible to
duplicate the audience. The feature is known as "lookalike audiences"
which allows you to create an individual audience and Facebook will connect
with NEW people that are similar to the target audience and are therefore more
likely to be interested in your business.
The
lookalike audience can be created using conversion pixels, installing data from
mobile apps, or from users on your page. It is also possible to expand the size
and target options to make sure that your lookalike audience is a true
representation of your prospective buyers.
If you're
trying to keep pace and outdo your competitors, there are plenty of marketing
agencies out there who will able to assist you. For example, companies like Koobr offer highly targeted PPC campaigns
for search and visual display built around you. We combine data-driven insights
with the best creative processes to get your brand in front of the right
audience and boost your marketing’s performance.
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