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How do I get an ad on Instagram?

Recent market studies have established that the Instagram platform helps companies increase more revenue from Instagram ad campaigns than Facebook, Google, or YouTube advertisement. Instagram Ads is all about paying for posting sponsored content to reach a broader target audience.  However, the success of the Instagram ad campaign is not just about posting compelling videos or beautiful and majestic high-quality pictures. There are many things you need to sort out in order to make your ad successful. Here are some tips on getting an ad on Instagram.

·         Work with the Facebook Ad manager

The first step to get your ad on Instagram is to navigate the ad manager of Facebook. Since Instagram does not have any specific ad manager, the platform’s ads can only be managed through the Facebook Ads UI. Login to your company’s official Facebook account to access Facebook’s ad manager.

·         Set a  marketing objective

Now it’s time to set a goal for your campaign. In the ad manager, the marketing goals are addressed in a self-explanatory manner, so it would be easy for you to choose your objective. E.g., if you need more traffic, you can choose traffic goal; if you want to go for increased brand awareness, choose the option for brand awareness goal and such in a similar manner for reaching an audience, more engagement of the Instagram post, page, or for event responses. If your objective is to advertise for app installation, you will have to choose your app from the app store during your ad campaign set-up.

·         Recognise your target audience

Once you have selected your market objective, you will need to set your target audience, so your ads can be reached to the appropriate viewers. The target audience can be placed precisely according to gender, location, age, interests, and language, etc. Since Facebook has a more in-depth demographic knowledge, Instagram ads can easily use that information to reach the right audience.

·         Choose your placements

After setting a target audience, it’s time for you to choose your placements. Ignoring this step will allow Facebook to show your ads on both platforms, but you should edit your ad placements if your content is Instagram-specific.  Make sure to know about budget control and ad scheduling to successfully run your campaign without experiencing any loss. After you have set your budget, you will be able to create your Instagram ad.

Social media platforms such as Instagram can offer a broad spectrum of native advertising features for doing advertising campaigns for any scale. You can reach out to Koobr for enabling your company’s Instagram page to manage all organic and paid marketing and know real-time analytics to get maximum effect.

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