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Tips for creating a strong brand identity for your small business

Your brand identity is your entry ticket in the minds of you target audience. How they think and feel about you defines your brand identity. Irrespective of the scale of your business, your identity is unique, and this uniqueness must get percolated amongst your target segment to show that you exist. In the world where smart and effective digital marketing strategies have helped reap millions for the budding entrepreneurs, it is important to understand the role of a strong brand identity for small business houses to survive through the competitiveness in the environment. Some of the tips for building a strong brand identity are:

Create your brand identify: Your brand identity is not just the logo or colour. It is everything about what you have in store for the customers. From the exclusivity in products and services to your mission/vision, you need to understand why you exist and who you are in the market. This will help you in creating your brand identity to reach the target audience.

Create visual identity: Your brand logo has to be crafted uniquely and strikingly to captivate the attention of the audience. The colour palette you choose to the way you display your logo on the website, letterheads, envelopes brochures etc., will leave a deep impact in creating a strong brand identity.

Visual experience for online clients: From engaging in effective communication through emails or online chats to bringing your website on the first page in the search engine results, you must create a pleasant visual experience for online customers.

Brand voice: Choosing the correct brand voice will help the audience to associate with you at the same tangent. The brand voice which you choose can be informative, conversational, promotional, technical, authoritative or a combination of any depending on the nature of your business.

Brand story: An engaging and intriguing brand story which strikes the emotional chord with audiences will help in building a strong brand identity. Your brand story should be gripping and fascinating to build a strong brand identity.

Customer-first approach: Your brand identity will gain a foothold if you value your customers. Their feedback and suggestions are an integral part of building a strong brand identity.

Building a brand is not an overnight job. Finding the right partners for creating a strong brand identity can help you in innumerable ways. Partner with Koobr for building an effective brand identity strategy.

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Location: Derby, UK

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