Your brand identity is your entry ticket in the minds of you target audience. How they think and feel about you defines your brand identity. Irrespective of the scale of your business, your identity is unique, and this uniqueness must get percolated amongst your target segment to show that you exist. In the world where smart and effective digital marketing strategies have helped reap millions for the budding entrepreneurs, it is important to understand the role of a strong brand identity for small business houses to survive through the competitiveness in the environment. Some of the tips for building a strong brand identity are: Create your brand identify: Your brand identity is not just the logo or colour. It is everything about what you have in store for the customers. From the exclusivity in products and services to your mission/vision, you need to understand why you exist and who you are in the market. This will help you in creating your brand identity to reach the target audience...