Why Video Marketing Is Important in 2021

The future of marketing is video marketing, and if you want your product to reach the desired segment, you cannot miss the opportunity of uploading the right video at the right time. With the digital world evolving at an unprecedented speed, video marketing is expected to garner 82% of the internet traffic by 2022. The reason being that retention is fast and impactful in 95% cases when a video is seen as compared to when text is read. With marketing happening all over social media and new brands emerging every day, you have to upload content-rich videos to strike a chord with your target audience.

Some of the reasons behind video marketing becoming important in 2021 are:

● Awareness: Today 81% of businesses use video marketing to tell their story and promote their brand in comparison to 63% during the last year. Whether it is uploading a video on social media or directly distributing on search engines, videos are a medium where you can develop a connection with your audience.

● Watching is fun: With 66% of US teenagers watching videos daily, you can imagine the entertainment quotient attached to videos. Relativity to a particular brand comes naturally when you watch rather than when you read.

● Increase in smartphones: The rate at which people are using their smartphones to search content and watch videos is insane and the figures are not going to slow down any time soon. The consumption of video content through smartphones is increasing at approximately 100% y-o-y (year on year). So it’s crucial for businesses to produce mobile-friendly video content.

● Pro-active buyers: Almost 72% of consumers watch videos before actually buying a product. So interest is automatically diverted to the videos which are captivating and have an interesting storyline. Since buyers have become more proactive, businesses cannot afford to miss this opportunity by not creating video content.

Since 85% of consumers want to watch a video of their favourite brand, you can imagine how big the market is and how much potential video marketing holds for any business today. With daily views touching 1 billion on YouTube and retention rates through the roof, video marketing is the true face of marketing today.

Get in touch with the creative team at Koobr by calling at 01332-419803 and revamp your video marketing strategy.

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