Why Video Marketing Is Important in 2021

The future of marketing is video marketing, and if you want your product to reach the desired segment, you cannot miss the opportunity of uploading the right video at the right time. With the digital world evolving at an unprecedented speed, video marketing is expected to garner 82% of the internet traffic by 2022. The reason being that retention is fast and impactful in 95% cases when a video is seen as compared to when text is read. With marketing happening all over social media and new brands emerging every day, you have to upload content-rich videos to strike a chord with your target audience.

Some of the reasons behind video marketing becoming important in 2021 are:

● Awareness: Today 81% of businesses use video marketing to tell their story and promote their brand in comparison to 63% during the last year. Whether it is uploading a video on social media or directly distributing on search engines, videos are a medium where you can develop a connection with your audience.

● Watching is fun: With 66% of US teenagers watching videos daily, you can imagine the entertainment quotient attached to videos. Relativity to a particular brand comes naturally when you watch rather than when you read.

● Increase in smartphones: The rate at which people are using their smartphones to search content and watch videos is insane and the figures are not going to slow down any time soon. The consumption of video content through smartphones is increasing at approximately 100% y-o-y (year on year). So it’s crucial for businesses to produce mobile-friendly video content.

● Pro-active buyers: Almost 72% of consumers watch videos before actually buying a product. So interest is automatically diverted to the videos which are captivating and have an interesting storyline. Since buyers have become more proactive, businesses cannot afford to miss this opportunity by not creating video content.

Since 85% of consumers want to watch a video of their favourite brand, you can imagine how big the market is and how much potential video marketing holds for any business today. With daily views touching 1 billion on YouTube and retention rates through the roof, video marketing is the true face of marketing today.

Get in touch with the creative team at Koobr by calling at 01332-419803 and revamp your video marketing strategy.

Comments

Why brand identity will make or break your business in 2026

At Koobr, we talk a lot about meaning – because in 2026, meaning will matter more than ever. After a few years of uncertainty, most businesses are entering the new year with one clear focus: make every pound work harder. That means cutting waste, tightening strategy and investing only in what truly drives results. Your brand identity sits right at the centre of that. It shapes how people see you, how they remember you and how confident they feel choosing you. A strong identity builds loyalty when markets are cautious – and trust when times are unpredictable. This isn’t just about logos or colours. It’s about clarity, confidence and connection. What brand identity really means in 2026 We often meet businesses that come to us saying, “We’ve got a logo, but it doesn’t feel like us anymore.” That’s usually the first sign that their brand identity has slipped out of sync with who they really are. A true brand identity goes beyond the visuals. It’s the combination of how you look, h...

Minimalist vs Bold Design: Which One Is Right for Your Brand?

When it comes to branding and design, first impressions are everything. The visual language you use colours, typography, layout, and imagery tells people who you are before you’ve even said a word. But should your brand go bold and loud, or sleek and minimalist? The answer depends entirely on your goals, your audience, and what you want your brand to communicate. In this article, we’ll explore the differences between minimalist and bold design styles, their benefits and challenges, and how to determine which approach best suits your brand. What Is Minimalist Design? Minimalist design is all about simplicity, clarity, and purpose. It uses the fewest possible elements to create maximum effect. Clean lines, neutral colours, ample white space, and simple typography define this aesthetic. Why Choose Minimalism? Timelessness : Trends come and go, but minimalist designs often feel fresh for years. Focus : By stripping away excess, minimalism helps highlight your most important ...

Why Your Business Needs a Professional Branding Agency

In today’s competitive market, businesses must differentiate themselves to stand out and create a lasting impression on their customers. A strong brand identity is crucial for building trust, recognition, and loyalty. That’s where a professional branding agency comes in. But why should your business invest in one? Let’s explore the key reasons why professional branding is a game-changer. What is a Branding Agency? A branding agency is more than just a design studio. It’s a team of professionals who specialise in creating and managing the visual and emotional aspects of a brand. This includes everything from logo design and typography to messaging, customer experience, and brand strategy. A branding agency works with you to create a cohesive, memorable identity that resonates with your target audience. 1. Professional Expertise and Creative Insights When you work with a branding agency, you get access to a team of experts who have experience in various creative fields. These pro...

koobr

Search This Blog