Skip to main content

5 common social media marketing mistakes you need to avoid


A recently conducted survey states the fact that more than five hundred million people tend to actively use their social media accounts every other day. This kind of usage has led to social media marketing, which is till now recognised as the most effective way to help your business stand out among a huge set of audiences. If you are thinking about targeting one or more social media networks to promote your business then you need to understand the common marketing mistakes that you should never do in the first place.




1. Not understanding the need to have a plan:

Many people take up their first marketing step into the social media world without deriving any kind of strategy on-board. You must step up focusing on the possibilities that can be attained through social media in favour of your business goals. This way, you shall stay guided and be aware of all your actions. 

2. Working with the wrong set of audiences:

Getting to know about your audience is certainly the best way to create an effective social media marketing plan. Most people who make use of social media tend to be somewhere between eighteen to thirty-four years old, which is widely defined as the millennial generation. Other than targeting the millennial, you need to find the set of audience that suits the best for your business. 

3. Choosing to buy followers:

Buying followers on any social media platform certainly goes against its set of guidelines. You might have found a deal promising five hundred followers in an hour with less investment made. This can sound convenient, yet, you are about to end up having fake followers who are not going to interact with your upcoming set of social media posts.

4. Using the wrong tone:

Be sure to choose a particular brand voice that feels less boring, official to an extent, and connects well with the people. Sounding way too official with the content shall let people swipe around without giving them a go. Appeal to the social media users in a casual, yet, less offensive manner to easily reach your service or product with them.

5. Making use of irrelevant hashtags:

If you are looking forward to attaining maximum exposure through social media networks then you need to make use of hashtags. Posting irrelevant hashtags shall let people ignore your brand for no reason at all. Make tags that sound relevant to your brand and trendy too.

Need help with your social media campaign? Koobr is a renowned digital marketing and web design company, known for providing multiple services for increasing brand awareness. Get in touch today and see how their social media experts can help you to reach the right audiences through proven strategies and campaigns.

Labels:
Location: Derby, UK

Comments

Post a Comment

Popular posts from this blog

Why Performance Marketing is More Relevant Than Ever

In the ever-evolving digital landscape, businesses are constantly seeking efficient ways to maximise their return on investment. Amidst the plethora of marketing strategies, performance marketing has emerged as a beacon for companies aiming to drive results that directly impact their bottom line. Particularly in the UK, where the digital economy is booming, the relevance of performance marketing has never been more pronounced. Here's why. Tailored to the digital age The digital age has ushered in an era of unprecedented connectivity and access to information. Consumers are now more informed and have higher expectations than ever before. Performance marketing aligns perfectly with this new paradigm, offering a data-driven approach that targets specific demographics with precision. This ensures that marketing efforts are not wasted on uninterested audiences, thereby increasing efficiency and effectiveness. Measurable and transparent One of the most appealing aspects of performa...
1 comment
Read more

Top 3 Pieces of Advice for Choosing a Digital Agency for Your Business

SEO and social media have been labelled the most difficult digital marketing tactics to execute, which may be the reason why around 82% of companies outsource all or a proportion of their digital marketing. This is a considerable step for any business to undertake, and it is most certainly not one without an element of risk. However, careful consideration in identifying the  right digital marketing agency  for your business' requirement will ensure that you are generating greater amounts of revenue and a healthy return-on-investment.   Here are our top 3 pieces of considerations you should be aware of when choosing to outsource your digital marketing.   Tip 1: Understand That Every Agency is Different   Every digital marketing agency differs from the next, with some specialising in different disciplines, including eCommerce, lead generation, or social media marketing. There are numerous agencies offering services to aid in your quest to reach page ...
Post a Comment
Read more

How to Grow Your Brand Presence through Digital Marketing

In the current world, the internet has penetrated nearly every aspect of our lives. And nearly every person uses the internet to do their regular work. For business in every sector, the online platform has become a popular choice as it helps businesses to create and promote content that could effectively appear in the search results. Digital marketing is the best and most beneficial way for businesses to reach online customers all over the globe. For every large and small business, a digital marketing strategy is a key that helps it to grow. Digital marketing is the best way for the business to promote and advertise their brand. The best digital media platform includes websites, social media, radio, mobile devices, and televisions. If you do not have much knowledge about digital marketing, then it’s always a good idea to contact a professional agency who could help you to create effective digital marketing for your brand promotion. Effective digital marketing helps your business to ...
Post a Comment
Read more