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5 common social media marketing mistakes you need to avoid


A recently conducted survey states the fact that more than five hundred million people tend to actively use their social media accounts every other day. This kind of usage has led to social media marketing, which is till now recognised as the most effective way to help your business stand out among a huge set of audiences. If you are thinking about targeting one or more social media networks to promote your business then you need to understand the common marketing mistakes that you should never do in the first place.




1. Not understanding the need to have a plan:

Many people take up their first marketing step into the social media world without deriving any kind of strategy on-board. You must step up focusing on the possibilities that can be attained through social media in favour of your business goals. This way, you shall stay guided and be aware of all your actions. 

2. Working with the wrong set of audiences:

Getting to know about your audience is certainly the best way to create an effective social media marketing plan. Most people who make use of social media tend to be somewhere between eighteen to thirty-four years old, which is widely defined as the millennial generation. Other than targeting the millennial, you need to find the set of audience that suits the best for your business. 

3. Choosing to buy followers:

Buying followers on any social media platform certainly goes against its set of guidelines. You might have found a deal promising five hundred followers in an hour with less investment made. This can sound convenient, yet, you are about to end up having fake followers who are not going to interact with your upcoming set of social media posts.

4. Using the wrong tone:

Be sure to choose a particular brand voice that feels less boring, official to an extent, and connects well with the people. Sounding way too official with the content shall let people swipe around without giving them a go. Appeal to the social media users in a casual, yet, less offensive manner to easily reach your service or product with them.

5. Making use of irrelevant hashtags:

If you are looking forward to attaining maximum exposure through social media networks then you need to make use of hashtags. Posting irrelevant hashtags shall let people ignore your brand for no reason at all. Make tags that sound relevant to your brand and trendy too.

Need help with your social media campaign? Koobr is a renowned digital marketing and web design company, known for providing multiple services for increasing brand awareness. Get in touch today and see how their social media experts can help you to reach the right audiences through proven strategies and campaigns.

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Location: Derby, UK

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