A recently conducted survey states the fact that more than five hundred million people tend to actively use their social media accounts every other day. This kind of usage has led to social media marketing, which is till now recognised as the most effective way to help your business stand out among a huge set of audiences. If you are thinking about targeting one or more social media networks to promote your business then you need to understand the common marketing mistakes that you should never do in the first place. 1. Not understanding the need to have a plan: Many people take up their first marketing step into the social media world without deriving any kind of strategy on-board. You must step up focusing on the possibilities that can be attained through social media in favour of your business goals. This way, you shall stay guided and be aware of all your actions. 2. Working with the wrong set of audiences: Getting to know about your audience is certa...