Best practices to create high converting landing pages in 2020

Building a high converting landing page is easy only if you understand the nuances involved in the first place. If this is your first time creating a landing page, or you’re looking to follow the best practices to boost up your existing page, then keep reading as we outline the things that you need to do.

Follow a consistent design:

The main reason behind creating a landing page is to let potential customers visit a page that in one way or another meets up with their expectations. The landing page must follow the same design and text format that you have used to run ads in the social media and search engine platforms. This way, the customers can easily get connected to the context and quickly decide to hire your services or purchase the listed products.

Visible action buttons:

Make sure to keep up the headline, supportive sales section, and the call to action buttons visible at the top part of the landing page. The visitors who have landed on your business page must immediately spot the action button so that they know what to do straight away. The action buttons must be highly visible on the landing page even before the visitor chooses to scroll down the page. This is also referred to as placing the button ‘above the fold’. By following such a layout, the conversion rates can improvise in the long run.

Using directional cues:

If at all the landing page is quite short of content and there is less to explore below the fold then incorporating visual indicators can easily draw the attention of the page visitors. Such cues can include arrows, literal pointers, images, shapes, animations, or other things that catches the visitor’s eye, encouraging them to scroll and navigate to other pages at ease. Make use of bold, contrasting colours and recognisable shapes that never go out of sight.

Showcasing the service or product in context:

Showcasing your service or product in terms of real-life context is an effective way to explain to how good your service or product works. It also enables the visitor to visualise themselves as target customers. Photographs, animations, demo visuals, and other kinds of representations can be used to communicate these things quickly and clearly. Utilising the hero image section to house this type of context is an effective strategy.

It’s important to consider all the factors for making your landing page look attractive while optimising performance. In your endeavour to make your landing page stand strong, visit Koobr and let the experts guide you.

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