In the digital age, your website is often the first and sometimes only point of contact your business has with potential customers. Ensuring that this first impression is powerful and persuasive can make all the difference when it comes to turning visitors into leads and customers. In the UK’s competitive online landscape, adopting website design best practices is essential for boosting conversion rates, building credibility, and enhancing user experience. In this article, we'll explore proven design principles that help convert casual browsers into committed customers while keeping your site SEO-friendly and easy to navigate. 1. Prioritise Mobile Optimisation With more than half of web traffic coming from mobile devices, responsive design is no longer optional it's essential. A site that fails on mobile not only frustrates users but also risks harming your SEO rankings. Best Practices: Use responsive design frameworks (e.g. Bootstrap, CSS media queries). Ensu...