For small businesses in the UK, Local SEO is a game-changer. With more consumers turning to Google to find nearby businesses, appearing in Google’s Local Pack (the top three local business listings that appear in search results) can significantly impact visibility, customer engagement, and sales. If your business relies on local customers, mastering Local SEO strategies is essential for standing out in your area. In this guide, we’ll explore how small businesses can optimise their online presence to rank higher in Google’s Local Pack and attract more local customers. What is Google’s Local Pack? Google’s Local Pack appears at the top of local search results, showing three business listings relevant to a user’s search. These listings include essential information such as: Business name, address, and phone number (NAP) Google reviews and ratings Business hours Website link and directions Why Does Ranking in the Local Pack Matter? · ...