For small businesses investing in Pay-Per-Click (PPC) advertising, tracking and analysing performance is essential to ensure success. Meta Ads (formerly Facebook Ads ) offer a powerful platform for reaching highly targeted audiences, but understanding the key metrics can make the difference between wasted ad spend and a highly profitable campaign. Whether you’re new to Meta Ads or looking to refine your PPC strategy, this guide will help you identify the most important metrics small businesses in the UK should track for better performance, higher ROI, and sustainable growth. Why Tracking Meta Ads Metrics Matters Running a PPC campaign without tracking its performance is like sailing without a compass. You may be moving, but you won’t know if you’re headed in the right direction. Monitoring key Meta Ads metrics allows you to: Understand what’s working and what needs improvement. Allocate your budget more effectively. Optimise your ad creatives, targeting,...