In the dynamic and ever-evolving world of digital marketing, staying ahead of the competition requires regular evaluation and optimisation of your strategies. Conducting a digital marketing audit is a crucial step in ensuring that your marketing efforts are aligned with your business goals and are delivering the desired results. This article will guide you through the process of conducting an effective digital marketing audit, providing practical insights and steps to help you maximise your marketing performance. What is a Digital Marketing Audit? A digital marketing audit is a comprehensive analysis of your digital marketing efforts, including your website, social media, SEO, content, email marketing, and online advertising. The goal is to identify strengths, weaknesses, opportunities, and threats (SWOT) within your current strategy and to make informed decisions for future improvements. An audit helps you understand what is working, what isn’t, and where you can make adjustments to...