In the ever-evolving world of digital marketing, search engine optimisation (SEO) remains pivotal for online success. Among the many facets of SEO, backlinks hold a special place due to their significant impact on search engine rankings and overall website authority. This article delves into the importance of backlinks in an SEO strategy, explaining what they are, why they matter, and how to build a robust backlink profile for your website. What are backlinks? Backlinks, also known as inbound or incoming links, are hyperlinks from one website to another. They serve as a signal to search engines that another resource finds your content valuable and trustworthy. Essentially, backlinks are like votes of confidence that indicate the credibility and authority of your website. The more high-quality backlinks you have, the better your site is likely to perform in search engine results pages (SERPs). Why backlinks matter in SEO 1. Improved search engine rankings One of the primary reas...