In the ever-evolving landscape of digital marketing, performance-based marketing stands out as a strategy focused on results. Rather than paying for the mere placement of ads, businesses that use this approach pay only when specific actions, such as a sale, a lead, or a click, are completed. This model offers a compelling advantage by aligning marketing costs directly with outcomes, making it a popular choice among companies looking to maximise their return on investment. Understanding performance-based marketing Performance-based marketing is an umbrella term that encompasses various forms of digital marketing where advertisers pay only when a specific action is completed. These actions can range from a consumer purchase to a newsletter sign-up or even app downloads. The common thread is that payment is contingent on successful outcomes, making it a risk-mitigated strategy for advertisers. This approach uses real-time data to measure success, allowing campaigns to be continually o...