Embracing Personalisation In 2024, personalisation in digital marketing has moved beyond mere name mentions in emails. Now, it's about curating unique experiences for each user. Companies are leveraging AI and machine learning to analyse customer data, enabling them to create highly personalised content. This not only improves customer engagement but also enhances brand loyalty. The Rise of Voice and Visual Search With the increasing use of smart speakers and visual search technologies, optimising for voice and visual searches is crucial. Brands are focusing on conversational keywords and phrases for voice search, and investing in high-quality, optimised images for visual search engines. This trend is particularly significant in the UK, where the adoption of smart home devices is on the rise. Interactive Content Takes Centre Stage Interactive content like quizzes, polls, and augmented reality experiences are becoming more prevalent. They not only offer a fun and engaging wa...