East Midlands, with its rich history and cultural significance, attracts thousands of visitors annually. As tourists and locals alike turn to search engines to find the best dining and accommodation options, local businesses in the restaurant and hotel sectors need to adapt quickly. To truly stand out in the saturated digital marketplace, here's how restaurants and hotels can dominate local search. 1. Optimise for Mobile : A significant portion of local searches happens on mobile devices. Ensure that your website is mobile-friendly. Google gives preference to mobile-optimised sites in its search results. 2. Claim and Update Google My Business (GMB) Listing : Google My Business is crucial for local SEO. Ensure that your business is listed, and that all information is current, including operating hours, address, and contact details. 3. Collect and Respond to Reviews : Encourage your satisfied customers to leave positive reviews on Google and ...