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Showing posts from May, 2023

10 Creative Ways to Increase Organic Reach on Social Media

In the era of the digital world, social media has become a significant part of our lives. For businesses, it provides a platform to directly reach their targeted audience, build brand awareness, and foster customer relationships. However, with constant changes in social media algorithms and increased competition, organic reach – the number of people who see your posts without paid promotion – has become a challenging aspect to leverage. Fret not! Here are ten creative ways to bolster your organic reach on social media, specifically catered to the unique digital landscape of the UK. 1. Understand Your Audience The first step to increase organic reach is to understand your audience. Know their interests, online behaviours, preferred platforms, and peak active times. Use social media analytics to gain insights into your audience demographics, their engagement times and patterns. This will help you tailor your content to match their preferences, leading to increased organic reach. 2....