Are you a small to medium-sized business looking to get the most out of your digital marketing efforts? Is it challenging for you to track and understand your campaign's return on investment (ROI)? If so, monitoring and optimising your ROI is essential to gauge whether or not your digital marketing activities deliver tangible results. Fortunately, several effective techniques can help you measure and improve the ROI of any given digital marketing campaign. In this post, we will explore four key tactics, so you can leverage them for maximum impact – all while keeping an eye on overall performance metrics! 1. Focus on the quality of your website Investing in quality web design is crucial to improving your website's quality and ensuring that it stands out from the competition. A quality website will help draw in potential customers, encourage them to stay on the page, and positively contribute to a good user experience. Proper design will create a harmonious relation...