Retargeting is a form of marketing that focuses on an audience who already know who you are since they have already been in contact with your brand. For example, if an audience read an article that you wrote, and they clicked to go into your website's landing page or added a product in their cart or otherwise connected with you in a way that you've got their email address or have set up cookies on their browsers because they visited your website at least once. It's all determined by the actions and the actions taken by your client or members of your audience. There are so many benefits to using retargeting techniques to get the word to your audience that they cannot be listed here. These benefits should inspire you to think about how you can incorporate retargeting into your marketing strategy. Keeps You at The Top of Mind of Your Audience The majority of people aren't likely to purchase from your company at the initial time (or perhaps the second ti...