Every business needs to keep its audience engaged online. There are numerous digital advertising channels to choose from. What works for your brand’s particular needs and the capacity of your team to handle the preferred channels is what matters in the end. SEO [ search engine optimisation ] A recent eCommerce study disclosed that around 80 percent of individuals search online for a service or product and 75 percent of people end up purchasing it. SEO helps you play the rules of the major search engines out there to rank your site higher in the results and be found easily by your audience. PPC marketing PPC [pay per click] marketing offers a way to obtain some visibility for your brand online. Paid campaigns offer you the support you require to stand out in today’s competitive marketplace. With the help of PPC, you can place your firm in front of the potential customer via strategic bid management and audience targeting that is driven by data. Social media marketing This pa...