People often imagine SEO as some vague technical terminology that can be understood and performed only by technically-minded geniuses. Certainly, there are some technical aspects of SEO that need the assistance of experts, however, content is more significant than you realize. Content By tradition, people think of content in terms of blog posts and web pages. However, content doesn’t have to be restricted to these things. It can emerge in numerous formats and structures within the site. Content can even go beyond just text. It can incorporate audio, video, images, tools, slides and lots more. Eventually, content is what brings people to your website to listen, read or watch. SEO content is content that is crafted to draw search engine traffic. Here is a guide on what you need to do to optimize your content for SEO. Keyword research It is ideal to perform keyword research prior to commencing the writing process if you wish to create traffic through a web search. This helps you...