The cosmos truly conspired to make something as omnipresent as Thyself, and thus Google was born! You are sick? Search for the medicines on Google. Difficulty in finding which is the best restaurant nearby? Put it in on Google, and you will land at the best place in town. Confused about where to buy groceries? Take Google’s assistance and the list is endless. From a pin in the house to the car parked in your driveway, is there anything under the sky that has been left untouched by Google? No. So, in this idealistic scenario, how can a business not use Google Ads to expand the client base and retain the existing clientele? How can Google Ads help to reach new clients? Generating traffic, boosting sales and devising new online marketing campaigns is the mantra for survival in the digital world and Google Ads is the platform to give you the desired results. Making or breaking your game is in your hands. Your judicious approach can help you either churn millions or vice versa. Smartnes...