Having an online presence in today’s world is not optional. It is a mandate for the growth of your business to reach customers far and wide and tell them what you are best at and what you have to offer. Your website is the first point of contact between you and your potential customers and thus it has to fascinate the interest of the audience so that they go through the pages and ultimately stick with you and not your competitor. Thus, designing the website is not a cakewalk for there is a lot at stake and the following reasons will exhibit the importance of web design for any business: · Building brand image : The colours, images, fonts, etc that you use on your website help in building your brand image. The smart and right choice of these elements which goes well with people across the shores will help in garnering online traffic to your website. However, if you add some elements which might hurt the sentiments of a certain section ...